Success story
01/08
Ribeiro Arquitetos
Brand refresh and website for a residential practice with a decade of crafting high-end homes along the Portuguese coast.
Sector
Residential architecture
Location
Lisbon, Portugal
Year
2026
Timeline
14 weeks
Services
Brand refresh, Website, Photo direction
Results
24%
Enquiry-to-project conversion, up from 9%
24%
Enquiries that become signed projects (was 9%)
€1.8M
Signed work in the first six months
−38%
Partner hours spent qualifying leads
2.1×
Time spent on project pages
The challenge
Ribeiro had twelve years of award-winning homes behind it and a template website that hid all of them. Most enquiries were small renovations far below the studio’s budget floor, and the two partners lost around six hours a week on calls that went nowhere.
The work was strong. The site just never said who it was for.
Our approach
Position the practice, then design for it
A two-day workshop landed on one idea: quiet homes for slow living. Every decision after that served it, from the softened wordmark to the generous, magazine-like page rhythm.
Nine flagship houses rewritten as long-form stories with plans, materials and the families who live there
Clear budget bands on every project, so visitors self-qualify before they call
A three-step enquiry form that asks about site, budget and timeline up front
The results
Within six months the studio signed €1.8M of new work through the website. Fewer people get in touch, but the right ones do.
Conversion from enquiry to signed project rose from 9% to 24%
Partner time spent qualifying leads dropped by 38%
Average time on project pages more than doubled
Since launch, our enquiries are better qualified and 24% of them convert into signed projects. We spend far less time explaining who we are.
Inês Carvalho
Director, Ribeiro Arquitetos