Success story
06/08
Kestrel Coffee Co.
Identity, packaging and online shop for a specialty roaster supplying cafés across northern Portugal.
Sector
Specialty coffee roaster
Location
Porto, Portugal
Year
2025
Timeline
12 weeks
Services
Brand identity, Packaging, E-commerce
Results
47%
Growth in wholesale accounts
+47%
Wholesale café accounts
+62%
Online subscription revenue
18
New cafés onboarded in six months
71%
Repeat order rate
The challenge
Kestrel roasted some of the best coffee in Porto, but its bags looked like every other roaster on the shelf, and wholesale orders still ran over WhatsApp.
Our approach
A shelf presence and a proper shop
A spaced-out wordmark, a colour system per origin and recyclable bags gave Kestrel instant shelf recognition. Behind it, a shop with subscriptions and a wholesale portal replaced the spreadsheets.
Origin colours that make the range easy to read at a glance
Self-serve wholesale ordering with saved café profiles
Subscriptions with flexible delivery schedules
The results
The new brand opened doors with cafés that had previously said no.
Wholesale accounts grew 47% in six months
Online subscription revenue up 62%
Repeat order rate of 71%
Cafés recognise our bags from across the room now, and ordering takes them two minutes.
Tomás Reis
Co-founder, Kestrel Coffee Co.