Success story
03/08
Atlas Freight Partners
Brand strategy, identity and website for a 20-year-old freight consultancy working across 14 European ports.
Sector
Logistics consultancy
Location
Rotterdam, Netherlands
Year
2026
Timeline
16 weeks
Services
Strategy, Identity, Website
Results
$180K+
In new contracts within 45 days of launch
$180K+
New contracts within 45 days
3
Contracts sourced directly from the site
63%
Enquiries from operations directors (was 22%)
−5 wks
Average sales cycle
The challenge
Atlas had two decades of port expertise and a website that made it look like a startup. Decision makers at shipping lines couldn’t find proof of scale, so the partners relied entirely on referrals.
Our approach
Make the expertise visible
We mapped every port Atlas works in and turned it into the backbone of the site. Each service page pairs a plain-language promise with a measurable case from a real terminal.
An interactive port map with throughput gains per engagement
A sober identity in deep navy and signal ochre, built for print and PDFs
Gated benchmark reports that capture qualified leads
The results
Six weeks after the relaunch, Atlas closed three contracts that came straight through the new site.
$180K+ in new contracts within 45 days
Share of enquiries from operations directors rose from 22% to 63%
Average sales cycle shortened by five weeks
Our old website made a 20-year logistics firm look like a startup. Six weeks after the relaunch we closed three contracts that came straight through the new site.
Daniel Okafor
Managing Partner, Atlas Freight